Bob Kennedy 1938-2012

For those of you who grew up reading MuscleMag International, I’m sad to report that Bob Kennedy has passed away. MuscleMag International (MMI) was where I got my start, and I have known Bob since early 90s where he encouraged me to keep sending articles to MMI. Bob was very influential in the bodybuilding/fitness industry, and an excellent write up on his life and career can be found HERE.

Bob Kennedy and yours truly at 2011 Arnold Classic

Bob was a unique individual to say the least. MMI, via Bob, has been the launching point for many careers in the bbing world/fitness world for writers, athletes, photographers, etc, and although less well known then say Joe Weider or Arnold, Bob was a household name for anyone who grew up with MMI, his various books (first bbing book I ever read was “Beef It” by Bob as a goofy kid in the early 80s…), and his well known support for the athletes and sport in general. He also published my first book “Priming The Anabolic Environment” for which I’m eternally grateful. He also  published the magazines Oxygen, Reps!, Clean Eating and American Curves.

An article I just posted recently called “Reflections: people I have known in the industry“  just a few days ago, has some additional comments on Mr Kennedy if interested.

RIP Bob… :-(



Will Brink is the owner of the Brinkzone Blog. Will has over 15 years experience as a respected author, columnist and consultant, to the supplement, fitness, bodybuilding, and weight loss industry and has been extensively published. Will graduated from Harvard University with a concentration in the natural sciences, and is a consultant to major supplement, dairy, and pharmaceutical companies.


His often ground breaking articles can be found in publications such as Lets Live, Muscle Media 2000, MuscleMag International, The Life Extension Magazine, Muscle n Fitness, Inside Karate, Exercise For Men Only, Body International, Power, Oxygen, Penthouse, Women’s World and The Townsend Letter For Doctors.


Will is the author of the popular e-books, both accompanied by private members forum access , Bodybuilding Revealed & Fat Loss Revealed.


You can also buy Will's other books on Amazon, Apple iBook,  and Barnes and Noble.

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