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I was interested to see how much people cared about “natural” vs. Synthetic sweeteners in their protein powders, so I put a poll up on a handful of representative forums.

The forums below range from mostly young men (e.g., Muscular Development) to mostly young women (e.g., Oxygen) and the results are fairly consistent.

If you combine the answers from question 2 and 3 (which are in essence the same question in terms of purchase decisions) you get a clear picture; the majority of people in this demographic cares much more about taste and cost ( though cost was not in the poll that was a common response on the forums themselves…) then “natural” vs. synthetics.

The poll question I asked were:

• I strictly use products with natural sweeteners/flavors
• I prefer natural to synthetic, but it’s not a deal breaker
• I don’t pay attention to how they do it, as long as it tastes good!
• I prefer protein powders with no flavors of any kind/flavor myself

Results from my BodyBuilding Revealed Forums:

I strictly use products with natural sweeteners/flavors 20.59%
I prefer natural to synthetic, but it’s not a deal breaker 50.00%
I don’t pay attention to how they do it, as long as it tastes good! 14.71%
I prefer protein powders with no flavors of any kind/flavor myself 14.71%

Results from Muscular Development Forums:

I strictly use products with natural sweeteners/flavors 8.82%
I prefer natural to synthetic, but it’s not a deal breaker 29.41%
I don’t pay attention to how they do it, as long as it tastes good! 58.82%
I prefer protein powders with no flavors of any kind/flavor myself 2.94%

Iron Magazine forums:

I strictly use products with natural sweeteners/flavors 36.36%
I prefer natural to synthetic, but it’s not a deal breaker 18.18%
I don’t pay attention to how they do it, as long as it tastes good! 45.45%
I prefer protein powders with no flavors of any kind/flavor myself 0

Siouxcountry.com

I strictly use products with natural sweeteners/flavors 5.41%
I prefer natural to synthetic, but it’s not a deal breaker 43.24%
I don’t pay attention to how they do it, as long as it tastes good! 45.95%
I prefer protein powders with no flavors of any kind/flavor myself 5.41%

Oxygen Magazine Forums:

I strictly use products with natural sweeteners/flavors 32.26%
I prefer natural to synthetic, but it’s not a deal breaker 29.03%
I don’t pay attention to how they do it, as long as it tastes good! 32.26%
I prefer protein powders with no flavors of any kind/flavor myself 6.45%

Sample sizes were not huge, but pretty consistent….

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About

Will Brink is the owner of the Brinkzone Blog. Will has over 15 years experience as a respected author, columnist and consultant, to the supplement, fitness, bodybuilding, and weight loss industry and has been extensively published. Will graduated from Harvard University with a concentration in the natural sciences, and is a consultant to major supplement, dairy, and pharmaceutical companies.

 

His often ground breaking articles can be found in publications such as Lets Live, Muscle Media 2000, MuscleMag International, The Life Extension Magazine, Muscle n Fitness, Inside Karate, Exercise For Men Only, Body International, Power, Oxygen, Penthouse, Women’s World and The Townsend Letter For Doctors.

 

Will is the author of the popular e-books, both accompanied by private members forum access , Bodybuilding Revealed & Fat Loss Revealed.

 

You can also buy Will's other books on Amazon, Apple iBook,  and Barnes and Noble.

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