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July 1, 2012 by Will Brink

Iron Master Strongman Challenge Highlights!


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Folks, just attended the Iron Master Strongman Challenge, put on by The Weight Room, Newton MA. Here’s my highlight vid. You can also see another vid I made at the Weight Room which focused on the benefits of thick bar training HERE if interested.

As you all can see, a very tough series of event were chosen, but no quitters and a good time had by all! :)

 
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June 27, 2012 by Ben Pakulski

20 DUMB Things Bodybuilders Say!  


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By IFBB Pro Ben Pakulski
Creator of the Hypertrophy MAX Program

1) Chicken, egg whites, rice, and rice cakes ONLY…..If you want to get shredded.

PLEASE DO NOT do this! Your body needs micro nutrients and vitamins.
I know of so many aspiring bodybuilders and people that just want to better
their physique that hire people who tell them to follow this diet. FIRE THEM!

2) Fats make you fat.

Fats are essential for countless essential body processes.  All fats are good
(trans fats excluded) in the correct  ratio. Rotate your fat sources and watch
your libido and test levels skyrocket. I’m just saying…

3) You’ve gotta lift heavy to grow

C’mon people! If you’ve ever read anything I’ve written you know this is not true. You’ve got to lift properly, and maximize tension to grow! Don’t worry, its easier than it sounds once you “get it.”

4) A calorie is a calorie (all calories are created equal)

Sounds like meathead math to me! Even when trying to get as big as possible, the WORST thing you can do is eat indiscriminately.This will set you up for insulin resistance and LESS muscle growth. I can’t believe all the kids brainwashed into thinking pop tarts are okay!

5) I’m trying to work my “tie ins”

I still laugh when I read this. J WTH is a “tie in” There is NO SUCH THING
people. A muscle is a muscle, and its structure is what it is. Where two
muscles tie together is simply where two muscles tie together. You CAN’T
train that. You can certainly train a muscles ENTIRE length, but not the
space between two muscles.

 
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May 23, 2012 by Will Brink

Reviews Of The Sports Supplement Bible


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Book Review: The Sports Supplement Bible for Health and Fitness, by Will Brink

Review by Evan Peck M.D.

The sale of dietary supplements produces over $28 billion annually. In the fitness industry, dietary supplements also represent a large proportion of the marketing effort, as evidenced by brief perusal of most popular exercise magazines or websites. Many training and nutrition articles in the lay press are cleverly-schemed (or thinly-veiled) advertisements for dietary supplements, and essentially all major bodybuilding magazines are owned by dietary supplement companies.

Sports Supplements are used by both athletes, and active populations such as those in the military

Simply put, dietary supplements are big business. And where there’s money to made, integrity is not always found. In The Sports Supplement Bible, Will Brink examines with scrutiny a large collection of popular dietary supplements on the market. Of note, Mr. Brink is a private nutritional and exercise consultant, does not work for any dietary supplement company, and has no conflict of interest with respect to the material contained within this book.

The book organizes dietary supplements into several categories: Amino Acids, Metabolites (e.g., creatine monohydrate), Protein Powders, Essential Elements, Anti-Estrogens, Herbal Testosterone Boosters, Phytochemicals, Adaptogens, and Miscellaneous Compounds. For each supplement, a concise and information-dense chapter is written. The supplement is defined, the purported effects are defined, and then those claims (and any other effects) are examined using the available scientific literature as well as what has been reported anecdotally. The information is then summarized into a general recommendation.

 
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May 17, 2012 by Charles Staley

Exercisers And Athletes


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Fundamentally, there are two ways you can approach physical activity. You can “exercise,” which is the term normally used when your goal is oriented toward improving your appearance. “Exercisers” tend to view the terrain through the prism of energy balance: if the exerciser wants to be leaner, she’ll restrict calories and increase energy expenditure, with the goal of a net calorie deficit.

 
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May 3, 2012 by Will Brink

The Sports Supplement Bible!


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The Sports Supplement Bible Now Available!


This comprehensive book covers over 60 supplement ingredients used to create many well known sports supplements. I use my 20+ years in the supplement industry (see author bio page for more info) to break through the hype, mystery and bro-science surrounding these ingredients and get to the nuts and bolts of what works and what doesn’t; using objective scientific data and “real world” feedback, in a way that is easy to understand for those new to supplements, or those who have been buying them for years.

It’s also an excellent reference guide for medical professionals and clinicians who want access to objective information on nutritional supplements commonly used – and not so commonly used – by athletes to improve performance, strength, or alter body composition.

This info is what most supplement companies wished you didn’t have access to, because a truly informed and educated consumer is not what they want!

Using this book to choose your next supplement purchase allows you to discern the “good” supplement ingredients from the “bad,” and understand why some ingredients are added to supplements in such minute amounts that doing so is known in the industry as “label decoration” and other tricks of the trade.

 
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April 15, 2012 by Will Brink

The Skinny on Diet Supplements!


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The Skinny on Diet Supplements: Fact Vs Fiction, now available!

This comprehensive book covers over 40 of the most common and popular supplement ingredients that create many well-known diet supplements sold on the market. I use my  20+ years in the supplement industry to break through the hype and mystery surrounding the base components of the VAST majority of the diet supplements sold – their ingredients – and explains how they work using easy to understand language.

In this book,  I put the power of knowledge into the readers hands by teaching them how to judge if a supplement is likely to be effective for weight loss based on its ingredients; using an easy to understand format for the beginner, but with additional scientific extrapolation for the more advanced and experienced. I cover what really works and what has real science to support it, vs the invented pseudo-science used by many companies to sell ineffective – and potentially dangerous – diet supplements.

This is  info most supplement companies wished you didn’t have access to, because a truly informed and educated consumer is not what they want!

Using this book to choose your next supplement purchase allows you to discern the “good” supplement ingredients from the “bad,” and understand why some ingredients are added to supplements in such minute amounts that doing so is known in the industry as “label decoration” and other tricks of the trade.

I have a level of experience and knowledge of the industry that few  possess, and even fewer willing to write about it honestly. I’m an industry insider who pulls no punches; I have learned from consulting to major supplement companies, designing supplements, and writing extensively many years  for the many international and well-known health and fitness magazines.   This information is what I give to  the reader of The Skinny on Diet Supplements.

 
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April 15, 2012 by Will Brink

How Your Supplements Are REALLY Made!!!


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Ever wonder how your supplements REALLY get made? I cover the actual process, and give some tips on how to get best quality for your $$$. How the supplements you take are actually made in most cases, no longer a mystery! :mrgreen:

 
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April 14, 2012 by Will Brink

Now Offering 1:1 Consults!


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1:1 Consults With Will Brink


After an extensive hiatus from doing  1:1 consulting/training work, I’m going to be offering 1:1 Skype -or phone consults – on a limited schedule. I get a lot of requests for it, and do them sporadically  for a few people ‘ (mostly medical professionals and those in the law enforcement and military community), but it’s been limited.

Due to regular  requests for the service, I’m opening a few days per week to 1:1 consults where topics such as supplements, nutrition, training, and other topics related to athletes and health conscious people alike, can be covered.

I think those who have read my various articles, watched my vids, and specifically those who have read/followed one of my programs such as BBR or FLR would benefit most from some direct 1:1 counseling, but some may have a specific topic to cover not found in those programs/books.

Sessions would be in one hour blocks, and discounts for multi block purchase, LE/mil, etc exist. If interested in 1:1 consulting, inquire by using “contact me” option on the upper right hand corner of this page or email Will (AT) BrinkZone.com  with subject heading “1:1 consults inquiry” and I’ll send a current costs sheet and then a time for a consult can be set up.

No, I’m not inexpensive (think what you would pay a good doctor or lawyer for his expertise per hour…) but if people want a “cheap” consult with a trainer, etc, they may want to approach one at their gym or ask around for a referral. Also, getting either Body Building Revealed or Fat Loss Revealed, or The Sports Supplement Bible, is a highly cost effective way to get started on those topics and will save you years of wasted time and money!

Not that I want to talk people out of getting a 1:1 consult, I just want it to be worth their money and my effort so they receive the most value for their money. Here’s what IFBB pro Milos Sarcev – nicknamed “The Mind” for his high level of knowledge on all things training & nutrition – was nice enough to write regarding yours truly:

“I first met Will many years ago in Niagara Falls. We started talking about exercise physiology and performance nutrition. After about an hour of his monolog I knew that instead of purchasing every bodybuilding piece of research in the world all I needed to remember was his phone number, Will is the most honest and down to earth guru’s in the industry, I trust him implicitly, the changes I was able to make to my physique with his advice are simply amazing.” – Milos Sarcev


More quotes from pro athletes, medical professionals, and others HERE if interested.

To inquire about 1:1 consults: Contact Will

 
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April 13, 2012 by Will Brink

Bob Kennedy 1938-2012: The End of an Era


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Bob Kennedy 1938-2012


For those of you who grew up reading MuscleMag International, I’m sad to report that Bob Kennedy has passed away. MuscleMag International (MMI) was where I got my start, and I have known Bob since early 90s where he encouraged me to keep sending articles to MMI. Bob was very influential in the bodybuilding/fitness industry, and an excellent write up on his life and career can be found HERE.


Bob Kennedy and yours truly at 2011 Arnold Classic


Bob was a unique individual to say the least. MMI, via Bob, has been the launching point for many careers in the bbing world/fitness world for writers, athletes, photographers, etc, and although less well known then say Joe Weider or Arnold, Bob was a household name for anyone who grew up with MMI, his various books (first bbing book I ever read was “Beef It” by Bob as a goofy kid in the early 80s…), and his well known support for the athletes and sport in general. He also published my first book “Priming The Anabolic Environment” for which I’m eternally grateful. He also  published the magazines Oxygen, Reps!, Clean Eating and American Curves.

An article I just posted recently called “Reflections: people I have known in the industry“  just a few days ago, has some additional comments on Mr Kennedy if interested.


RIP Bob… :-(


 
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April 9, 2012 by Will Brink

First Ever Winner Of BrinkZone T Shirt Contest!


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First Ever winner of BrinkZone T Shirt Contest!


I put up the BrinkZone T Shirt contest a few months ago as a great way to help others get attention (e.g., drive traffic to a site, get seen etc) and help get the BrinkZone brand out. A “win win” in my view…

First winner is the beautiful, smart (she has an Bachelor’s in biology from Tufts and a Masters Degree from Duke BTW…), and very fit Sumi Singh with her submission of this great pic of her killer abs and BrinkZone “Will Pill” logo. Cool pic no? Additional pic and Q&A with Sumi below


Sumi in BZ T and killer abs

 
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