Science Proves Exotic Cars Turn Women On.
This is another one of those studies that has to be put in the “who the hell funds this stuff?” file. The truth is, many activities that cause arousal raises testosterone levels – albeit briefly – in both men and women. Cleaning guns for example has been shown to increase T levels in men, and both the fans and players of the winning side of a football game have been found to have higher T levels, and so on.
This study found the growl of an exotic sports car increases T in men and women (especially in women!) vs. some bland econo-box car… Major drawback to this study; where were the American muscle cars? Give me the full house noise of a Ford Cobra with a 427 cubic inch V8 any day for the T levels!
From the Wired.com blog:
A study commissioned by a phallically named insurance company proves beyond all doubt that the unbridled roar of an Italian supercar turns women on but the soft purr of a fuel-efficient econobox doesn’t stimulate anyone’s MPG-spot.
David Moxon subjected 40 men and women to the sounds of a Maserati, Lamborghini and Ferrari, then measured the amount of testosterone in their saliva. He found everyone had higher levels of the stuff — a measure of their arousal — after hearing the revving exotics, but the amount the women had was off the charts.
The econobox, however, left everyone colder than a January day in Nome.
The study was commissioned by the ultra-exclusive British insurer Hiscox (we swear we’re not making this up), which was curious to know how people respond to high-end luxury cars. “We knew owners of luxury cars felt a connection with the sound of their vehicles,” says Steve Langan, managing director of the insurance company. “We have now scientifically proven the physical attraction people feel when it comes to cars.”
To test the theory that high-performance cars get people hot, Moxon had 40 men and women listen to recordings of the three Italian exotics and a Volkswagen Polo. Everyone had significantly more testosterone after hearing the exotics, and all of the women were turned on by the Maserati. The guys, on the other hand, were drawn to the Lamborghini.
“We saw significant peaks in the amount of testosterone in the body, particularly in women,” Maxon says, noting that even women who said they had no interest in cars were turned on. “Testosterone is indicative of positive arousal in the human body so we can confidently conclude from the results out today that the roar of a luxury car engine actually does cause a primeval physiological response.”
As for the Polo? Everyone had less testosterone after listening to it. That means the acceleratus interruptus of a Prius going all-electric in traffic is automotive equivalent of skin flicks starring previous secretaries of state, despite General Motors’ claim that nearly nine out of 10 women would rather talk to a guy in a hybrid than a Porsche.
Don’t buy it? Check out these videos of Maserati, Lamborghini and VW Polo exhaust notes and tell us how you feel afterward. Be forewarned, though — we are not responsible for any primeval responses they cause.
The Brink Bottom Line: I love an exotic sports car as much as the next person, but if you need one to get your T levels up or to meet women, you might want to get those T levels checked! Now if I can just find a Ford Cobra in mint condition on sale….