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If you came here with questions about Bodybuilding Revealed or Fat Loss Revealed , you can ask me about them on my brand new shiny FORUM . Or read the basics about them from these links: , Fat Loss Revealed or Bodybuilding Revealed. Hope you enjoy the site, Yours ..Will Brink...

Owner of “Male Enhancement” Pill Gets 25 Years

I’m sure you all have seen those moronic commercials with “Bob” and his happy wife. The wheels of justice grind slowly, but grind they do. Will this stop all the other manufacturers of “male enhancement” supplements which don’t work? Don’t count on it. Bob won’t be smilin’ from jail:

Enzyte Manufacturer Sentenced To 25 Years in Prison

Don’t expect to see much of Smilin’ Bob in the near future. Read more

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Folks, a quick note let members know a well-known site that reviews and tracks all kinds of LE/mil related topics, equipment, weapons, etc., called SoldierSystems did a nice review on my Optimal SWAT program/site and put up one of the training vids I did. Can see been here:

http://soldiersystems.net/blog1/2008/10/28/optimal-swat/

Enjoy!

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Pop Quiz: What’s the main difference between you and an Olympic athlete?

Genetics? Drugs? Coaching? Facilities? Motivation?

Certainly all of these and more factor into the equation, but I’m convinced that the most significant point of difference is consistency.

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Highlights from the 2008 Expo East

Everyone knows about shows such as the Arnold Classic or the Olympia and others, but unless you are “in the biz” many people have not heard of industry shows such as the Expo West and East, Supply Side, and many others. These industry shows are where the supplement industry does its business, and where wise guy consultant types like me, along with buyers, sellers, and everyone in-between in “the biz” can be found. I like to attend these shows to see what the latest and greatest is for products, but also to see what the trends are, and perhaps network into another consulting gig as well as say hello to old friends I may not have seen in a while. Yours Truly with Elissa

An industry show I just attended was the NNFA Expo East which was held in Boston MA this year. One major trend is the explosion of “functional foods” vs. supplements. Functional Foods are now the major driver in the industry. Read more

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Are You An Educated Consumer? Lessons in Saving Money By Reading Labels: Fish Oil Supplements.

As a consumer advocate of sorts, I have always strived to educate consumers regarding supplements, be it whether or not a supplement was worth using, or if it was worth using for the money being charged. Ingredient X may get a thumbs up from me, but that does not mean the products you use that contain ingredient X has the correct dose of that ingredient to be worth the cost. Translated, not only do you have to make sure you are getting the correct dose of said ingredient X, you have to cost compare to see if it’s a good deal. The only way to do that, is to read the labels. It’s stunning to me how little effort people put into reading the simple labels to see if what they are purchasing is cost effective. They often just grab the giant-jug-O-whey and fail to realize it’s not the bargain they think it is. Or they grab that big bottle of “cheap” fish oil caps and think they saved money. Read more

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Maximal strength (MxS) is defined as the maximum amount of force one can produce irrespective of time or bodyweight.

The qualifiers “time” and “bodyweight” distinguish MxS from power and relative strength, respectively.

MxS is perhaps the core quality that all individuals should be concerned with, because it’s acquisition is the fastest route to all other motor qualities, including relative-strength, speed-strength, strength-endurance, speed, and speed-endurance.

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The Truth About Three Common Industry Terms

After almost two decades of being in the health/fitness/bodybuilding industry in one form or another, as trainer, writer, consultant, or what have you, I have heard all the catchy industry terms that are used to sell supplements, diets, and exercise plans to people. Some really stick in my craw as the old expression goes. I think of them all, these three below never seem to go away and exasperate me every time I hear or see them. In no particular order, here’s my three least favorite industry terms people have heard,read, or said at one time or another: Read more

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Going to the gym is intimidating enough, but not knowing how to pick the right weight to use for an exercise can make a novice’s trip to the gym even more uncomfortable. If you grab too light of a weight, you’ll feel you wasted your time, while too heavy of a weight can lead to injury.

But it is very important to grab the right weight. In a 12-week long study published in the Journal of Applied Physiology, researchers found that subjects gained the most strength when using a weight that corresponded to 70% of their 1 repetition maximum (meaning 70 % of the heaviest weight they could lift in the exercise).

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During my recent talks in Bellaria Italy, a theme developed which reflects what I consider to be a problem in the way that most people think about resistance training. In particular, during one roundtable discussion on EDT training, I fielded numerous questions about the so-called “correct” number of sets, reps, rest duration, etc., etc., for EDT workouts.

Finally, I saw the underlying problem behind the various questions I was fielding: the attendees were focusing too much on the means of optimal weight training and not enough on the ends. As I thought about it, virtually ALL resistance training systems and philosophies focus on means, often to the total exclusion of the ends…

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Successful Internet Forums For Owners And Users

By Will Brink

As a student of human nature, as well as a long-time forum member and owner, I am in a good position to offer some general thoughts (call it a rant if you like!) and guidelines regarding ‘net based forums. I guess I am as qualified as any to comment from the user’s side of the equation. Currently, I read or post to a least a dozen forums per day, some revolving around my line of work and others related to my hobbies and interests: fitness, health, bodybuilding, longevity, weight loss, audio-video, military, law enforcement, firearms—to name a few.

I can also comment from the owner’s side, as my two forums—Fat Loss Revealed and Bodybuilding Revealed—have over 10,000 active members. Not the largest forums on the ‘net for sure, but not small time either. Read more

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