My trip to NutraBio.
As readers who have followed my stuff over the years know all too well, I have been a consumer advocate for decades. I have tried to educate people on issues such as proprietary blends, how companies source their ingredients, or whether they test their products regularly for purity, dose, and contaminants. I have also written a number of articles and made videos on how products are really produced, passed the marketing hoopla and claims. Most also know I rarely recommend any companies, and if I do, it’s few and far between. When I do, it’s because I personally know the owner, or have done some consulting work for the company and know how it operates, where and how products are sourced and produced, and so forth. One company I have recommended over the years was NutraBio. NutraBio was perhaps the first company in the sports nutrition space to take a “no proprietary blend” position with their formulas, and is generally transparent about their sourcing. They also go through great lengths and expense to produce products with no fillers and excipients where ever possible. If you look at the label of various supplements, you will see “other ingredients” that may contain binders, fillers, flow agents, coatings & glazes, and so on. You will not see that with NutraBio products. It should be noted, those often added excipients are not generally harmful, but NutraBio has decided they want to offer as pure a product as is possible. To be clear, excipients found in some supplements are not necessarily a negative nor dangerous, tend to be found in very small amounts, and some products simply can’t be produced without them. I do not feel people need to go out of their way to avoid supplements that have added excipients, but for those who want to use products that don’t contain excipients or have sensitivities or allergies to them, NutraBio is an easy choice. Currently, I use NutraBio L-Tyrosine for my Bomb Proof Coffee recipe for example.
On the surface, sounds great, but is it true or just a marketing angle? Many companies will make similar claims, but it’s more often than not, nothing more than BS marketing claims. I sent the owner of the company an email with some probing questions about some of the claims made and such for my own research and his response was “come see for yourself Will.”
Hence, I decided to see for myself per his offer, so off to New Jersey I went to meet with owner of the company, Mark Glazier to get a tour and see if their claims passed the smell test. It should be noted NutraBio is a true manufacturer, which is rare in the industry. Vast majority of the time I go to visit a company for work or pleasure, it’s to see a corporate office and maybe a warehouse. I give a basic explanation of how that works in my vid “how your supplements are really made” for those who want more info on that. Mark and I did a vid that gets into the full details of how he goes about producing a product worth a watch that gets down to much more granular level, and allows people to see just how invested he is in the process that I will also post once done.
I spent approximately two days at the company touring the facility, doing some vids, talking with the employees and so forth. Summary finding? NutraBio is the real deal and a company that goes above and beyond minimum Good Manufacturing Practices (GMP) as a manufacturer, and tests its source ingredients and final products extensively, well passed any FDA GMP requirements. To produce some of the products with no excipients for example, is both time consuming and expenses to do, but that’s what Mark wanted to offer to consumers, and seeing it in person, impressed on me it’s more than a simple marketing claim. Be it a forum, a company, or a military organization, the culture starts at the top, usually with one person. Mark struck me as a perfectionist in all things and his work ethic (he’s a member of Hall Of Fame of Martial Arts for example) comes through in every aspect of his company.
NutraBio started out as a single ingredient company selling in bulk, and more recently moved onto offering their own formulas, from pre workouts to protein blends and so forth.
If you’re looking for a company that produces their own products and goes above and beyond what’s required of them by law to guarantee what’s on the label is in the product, in the doses listed, using quality ingredients that are tested extensively, NutraBio has that covered.